In April 2019, the Rockbridge Corridor Task Force, presented a revitalization plan to the Pine Lake City Council based on the following shared vision:
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ROKS Vision Statement
"The Rockbridge Road corridor in Pine Lake will be a vibrant commercial district with a unique atmosphere that is welcoming to everyone and that serves as a departure from the chronic sameness of the typical American commercial landscape. The Rockbridge Road corridor will be a safe and thriving commercial area consisting of a mosaic of small businesses in a setting that reflects Pine Lake’s passion for the environment and the arts while also celebrating the tremendous ethnic diversity in and around Pine Lake."
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Following completion of the plan, Rockbridge Opportunity Kick Starters (ROKS) was established to implement the various initiatives proposed in the plan and to start transforming the vision into reality. The group is working to achieve five goals for the Rockbridge Corridor:
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Improve the
aesthetics of the Rockbridge Road corridor to create a setting that is
“uniquely Pine Lake” and that celebrates Pine Lake’s passion for the arts and
the environment.
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Create an
atmosphere along the Rockbridge Road corridor that sends a message that “all
are welcome” in Pine Lake.
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Create an environment
that is safe in both perception and reality for customers, business owners, and
visitors.
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Retain and support
the success of existing small businesses along the Rockbridge Road corridor.
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Recruit new
businesses that provide opportunities to build community and that represent the
ethnic and socioeconomic diversity of Pine Lake and the surrounding area.
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Create an
organizational framework to support economic development along the Rockbridge
Road corridor.
ROKS Events and Projects:
Poplar Park Inaugural Event
Download the complete 2019 Report To Council
For More Information email us at: ROKS@pinelakega.net